architecting and leading CMS migration, as part of ramp.com’s transition from Webflow to custom NextJS, Sanity CMS, and Tailwind app; sourced technical contractors for migration project, and actively delegating tasks to both them and internal engineering team; implementing cost-efficient data delivery strategies through strategic caching, CDN usage, and server-side rendering; managing sprint planning and documentation for project through Linear and Slab

creating lead generation tools, landing pages, and microsites; building app and website layouts from figma designs; deploying programmatic SEO content through Webflow and the.com

consistently collaborating with business operations, accounting, partnerships, and marketing teams on launches and deliverables; regularly soliciting feedback on my performance

leveraging anthropic and OpenAI's API for project ideation and code development

running conversion rate optimization & A/B experiments through LaunchDarkly and Mutiny; analyzing traffic and metrics with Segment, Amplitude, and Looker; auditing and improving webpages’ SEO rankings, and core web vitals with PageSpeed Insights, Ahrefs and Semrush

developing with JavaScript, NextJS, React, Typescript, HTML, CSS, Sanity, Tailwind CSS

developed and maintained code deployed on Coinbase’s marketing pages, as well as its highest trafficked, logged-out pages (coinbase.com, coinbase.com/prices, etc); implemented A/B tests centered around increasing email sign ups and improving the SEO rankings of our logged-out pages; validated quality of code with code reviews, unit tests and end-to-end tests.

worked closely with product managers and designers on my team to create new experiments, components and pages; collaborated with engineers on several other teams to refactor the legacy code of their product’s marketing website – [card, wallet, commerce and prime].coinbase.com.

as Scrum Master, led daily standups and sprint planning meetings; mentored L4, L3 and intern engineers – regularly pair-programmed, provided feedback and assigned them new tasks.

developed with JavaScript (ES7), React, React Native, TypeScript, styled-components, HTML, CSS, Contentful.

engineered and maintained user interfaces for several internal platforms; improved intuitiveness, personalization, and overall flow of interfaces as well implemented new features and fixed bugs/issues; regularly commented and documented code, participated in code reviews, and wrote unit tests.

worked with JavaScript (ES6 & ES7), React, React Redux, Typescript, HTML, CSS, Canvas (Hubspot’s internal design systems and component library)

regularly conducted user tests and interviews to measure team's impact and performance.

Co-founded mobile app that allows friends to collaboratively plan and organize outings.

developed initial design concepts using sketches, wireframes, mockups, and prototypes. user-tested and thereafter refined prototypes.

wrote responsive, frontend code (javascript, react, html, less) for app and its website.

Successfully launched the app in both the iOS and Android app stores.